Social Marketing
Click here to see some social marketing projects
Social marketing uses the same techniques to sell a product as conventional marketing does. In social marketing, however, the "product" is less tangible, taking the form of an increase in knowledge, a behavior change or a shift in policy. Uptown Studios works with organizations and issues, creating campaigns designed for very specific target populations. Some examples we have developed campaigns for:
- Safer sex issues for teens
- Tobacco use reduction
- Statewide teacher recruitment
- HIV/AIDS Awareness
Social marketing principles can be applied to any social or behavior change issue. Count on us to help you create materials that your target audience will be attracted to. You will experience a real connection to your audience, perhaps for the first time.
We are here to help you change the world.
Tina Reynolds, Biggest Cheese at Uptown Studios,
with even bigger ideas for your campaign!